Advancing global stroke awareness and action – the World Stroke Campaign 2023

06 Mar 2023

At the recent WSO strategic review the World Stroke Campaign was identified as a core strategic activity of the WSO and a strong commitment was made to prioritise public awareness and action as a complement to the organization’s advocacy and implementation programs.

As we begin to plan the year ahead the Campaign Committee is exploring how best to approach the prevention focused campaign theme for World Stroke Day 2023 as well as to plot out how we will continue to address stroke symptom awareness and life after stroke messages in our year-round social media campaigns.

As we work to refine our concept and implementation plan here is what is in store for 2023

World Stroke Day October 29^th 2023

This year our World Stroke Day campaign focus will return to stroke prevention, with a specific call to action around identifying and managing hypertension and atrial fibrillation. We aim to collaborate closely with our partners to contribute to their objectives and to deliver a strong impact in terms of identification and management of undiagnosed hypertension and AFib.

Supporting the launch of The Lancet Commission on Stroke – This year will provide a high-profile opportunity for WSO advocacy campaign communication with the launch of The Lancet Commission on Stroke. This is scheduled to take place during World Stroke Congress in Toronto and is expected to contribute to content for the World Stroke Day press release and outreach to Ministries of Health. We will be collaborating with The Lancet communication team to develop and deliver an effective communication plan and WSO will develop specific web pages, social media posts, storytelling
Continue year-round promotion of symptom awareness and life after stroke messages and content using existing digital and social campaign assets, revised and updated where necessary, supported by a modest targeted monthly digital and social media promotion budget.
Deliver a campaign strategy workshop to review and finalise a medium-term (2023-2030) campaign strategy for WSO that supports cohesive and coordinated public communication in relation to prevention, acute care and life after stroke.

We aim to present the World Stroke Day campaign theme and call to action to members in mid-May with design files and campaign guidance available by July and the full public campaign launch on September 30^th.

If you have any questions or ideas for this year’s campaign, please get in touch with our Campaign Manager awiseman@world-stroke.org

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