World Stroke Campaign Awards are our way of recognizing, celebrating and sharing good practice in raising public awareness of stroke around the world. Following approval by the WSO Executive Committee, we are delighted to announce this year's award winning and highly commended campaigns.
WINNER Pohang Stroke and Spine Hospital & Pohang Steelers
Leveraging the World Stroke Day focus on stroke prevention awareness through sporting partnerships, the Pohang Stroke & Spine Hospital and local K1 soccer team the Pohang Steelers, collobated to drive home a win. With the #GreaterThan stroke video on stadium screens, captains sporting the campaign logo and public participation in identifying and prioritizing their individual stroke risks and prevention priorities the Pohan campaign provided a great example of how reaching beyond our usual partners and communities can help us engage new audiences for stroke awareness and action.
Highly-commended Singapore National Stroke Association (SNSA) & Singapore Institute of Technology
The SNSA and SIT Stroketober campaign used the concept of sporting achievement to take on stereotypes about stroke survivors and to promote accessible exercise opportunities for stroke survivors. The campaign's empowering message that was shared, highlighted the individuality and resilience of people with lived experience of stroke who were actively engaged in sport to challenge and changing public perceptions of stroke and the importance of stroke for well-being of those with lived experience.
WINNER: Cameroon Health Promoters (CHEAP)
A week-long awareness raising campaign with a prevention focus in Camerooon used a variety of media, live and online events to educate the local populations in both urban and rural areas. With a focus on prevention and the importance actions to reduce the risk of stroke the campaign impressed the World Stroke Campaign Committee. The campiagn team secured a national radio spot to focus on stroke and highlighted the types of stroke, risk factors, signs and symptoms, to over 20,000 listeners. Awareness-raising activities in rural communities, including health screenings, reached over 2,000 more, while activities in secondary schools during school assemblies and educational posters in schools, reached over 7,000 students and teachers in 15 schools. Sensitization activities on the streets, markets, churches, and other public places distributing stroke flyers and educational materials, and talking to passersby on stroke added to the awareness effort reaching thousands more, supported by online communication sharing digital flyers on social media.
Highly Commended: Jaffna and Northern Stroke Center, Sri Lanka
Around World Stroke Day Jaffna saw a month-long "Fiesta" of basketball events, uniting participants of all ages from the Northern and Eastern provinces of Sri Lanka. The WSO Campaign Committee recognized this as a creative and engaging way to raise awareness about stroke prevention, detection, and treatment and was impressed by the incorporation of cultural activities and the sports theme of World Stroke Day in this local campaign.
Individual Achievement Award: Prof Abdul Malik, Pakistan
Prof Malik was nominated by the WSO Campaign Committee for an award in recognition of his long-standing efforts to improve public awareness of stroke prevention and signs of stroke in Pakistan. Prof Malik has worked diligently for well over a decade, bringing World Stroke Campaign messages to the public in Pakistan, translating materials and advancing awareness of stroke risks and prevention.
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