World Stroke Campaign Quarterly Campaign update

06 Mar 2024

Our new approach to quarterly campaigns kicked off in January with a focus on #LifeAfterStroke and has seen the audience and engagement in our Facebook and Instagram channels grow, reaching around 72K people in Jan-Feb on Facebook and growing our followers by around 2000. Many thanks to the stroke survivors who have shared their experiences and helped us to highlight the lived experience of stroke around the world.

The focus on life after stroke issues will continue through to the end of March. This month we will focus on what people in the community can do to contribute to improved quality of #lifeafterstroke. We’ll be looking for and sharing examples of what helps stroke survivors and caregivers in terms of community integration - from employers who have helped people with stroke return to work, to steadfast friends who have helped maintain social connection and feelings of self-worth, let’s all highlight the small everyday things that anyone could do but that can make a big difference.

Looking forward to Q2, our campaign focus will shift to focus on access to acute care. We will continue to leverage patient testimony and will highlight WSO advocacy on acute stroke care around the World Health Assembly. Our key message will be that in every resource setting there is something that can be done to improve stroke care, in some settings it might be simple changes like implementing blood glucose tests, or managing dysphagia, for others it might be improving equitable access to EVT.

We’ll be producing resources that help to highlight what differences in access mean to stroke outcomes and sharing those on our social media channels to highlight the fact that implementation of quality stroke care means we can be #GreaterThan stroke.

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