Last year on October 29th we reached hundreds of millions of people with our messages about stroke symptoms and the need for emergency medical attention. This year we’re getting ready to do it again – with a little help from you!
Our updated World Stroke Campaign website is now live, with all the tools that worked so well last year, alongside some exciting new additions.
Our new Stroke Spotter game, is uses our face, arm speech and time icons to build awareness and recall of stroke symptoms in an online game that tests players stroke spotting speed. As soon as all the signs are spotted users hit the ‘time to call’ button and record their time on the counter. Players can then ‘level-up’ to explore other signs of stroke including balance and eyesight! Once you’ve achieved your personal best score – you can screenshot your time and share it on your social media channels, linking to the game and tagging friends, family or colleagues to try to beat your score! Don’t forgot to include the campaign hashtag #Precioustime and to create maximum impact why not reach out to your networks and see who you can get to join the Stroke Spotting challenge – maybe a Minister of Health, a community leader, local influencer media personality, stroke ambassador, hospital director, or University Chancellor?
As we did last year, we aim to light the world blue on October 29th through our online clock selfie campaign and our offline landmark light ups. To share the signs of stroke and emphasise the importance of #Precioustime we are asking people to take and share a World Stroke Day themed clock selfie. To participate take a photo with a clock - go iconic with a local landmark, or get creative– then use our online post-builder template to create a bespoke campaign message that you can download and share on your social media channels – again be sure to use the #Precioustime tag so your selfie can be seen on the campaign website!
We are encouraging members to see what they can do to support the World Stroke Day Landmark Light Up in your towns and cities and have created a template letter and draft press release to support local outreach and publicity. You can find details in our 2022 Campaign Guide.
A new campaign video focused on taking action as a member of the public which has been translated into Arabic, Chinese, English, French, German., Portuguese and Russian is on the way – look out for the premier on our Facebook, Instagram and Twitter campaign channels.
We know the huge difference that minutes can make for stroke survivors and are calling on our members, partners and stakeholders to apply all their energy, creativity and powers of persuasion to help us raise awareness of stroke symptoms this year.
For those looking to be guided through the campaign, there will be a launch webinar with the campaign team on September 14th at 7am EST/ 1pm CET/ 9pm Singapore. Register here
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