Take a few minutes to find out about our World Stroke Day 2021 campaign and the resources and support available to support the global stroke community speak with one voice on October 29th.
We are excited to share a first glimpse of the World Stroke Day 2021 campaign with our members and partners. This year’s #Precioustime campaign is focused on raising awareness of stroke symptoms and the importance of emergency medical care. The campaign uses a bank of positive images that highlight the moments that could be lost to stroke. Animations, social media posts and survivor storytelling will all combine to raise awareness and engage the public in a global effort to save lives, mobility, memories, speech and independence.
All of the following resources are now available for you to access from the World Stroke Campaign website
Campaign toolkit – with goals, creative ideas and social media calendar this document is a core document to help you plan for and support World Stroke Day
Logos and FAST icons – including new World Stroke Day brand and social media optimised FAST graphics
Digital assets – all the files you need to brand corporate and personal social media pages; e-mail footers and website banners
Print assets – posters and leaflet templates
Social media videos – series of short animations with key messages for use on social
Photobank – selection of purchased stock photos to support localisation
Call to action headers – key call to action graphics
Campaign materials are currently being translated into French, Hindi, Portuguese and Spanish and will be shared on the campaign website in early September.
The WSO social media campaign will kick off on October 1st with an online première of the camaign video and will build throughout the month of October.
You can get started on your World Stroke Day preparations today by gathering and sending the campaign team stories that highlight the impact that stroke symptom awareness (or lack of it) has had for stroke survivors in your community. We also really want to celebrate stroke ‘symptom spotters’- the by-standers, family or community-members who knew the signs of stroke and called for help. We are looking for short stories to share, with good quality photo portraits. If you can help, please contact awiseman@world-stroke.org
Following on from our member survey and the SSO mapping exercise we will be running a series of interactive webinars for anyone interested in getting their campaign plans in better shape, or working on specific communication skills. With input from global NCD and stroke advocacy and awareness campaign leaders, participant will be invited to explore case studies and think about how to develop awareness and advocacy strategies and employ tactics that can help deliver local change.
What needs to change? Using local data to identify needs and campaign for change in stroke prevention, treatment and support. Sept 23rd 3pm CET
Community connection Engaging local communities and amplifying patient voice in awareness and advocacy campaigns. Sept 30th 3pm CET
Where the magic happens Adapting global campaign strategies and choosing communication tactics to increase awareness and engagement. Oct 7th 3pm CET
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