World Stroke Day #Precioustime Campaign Evaluation

07 Dec 2022

WSO has made a strategic commitment to building public awareness of stroke as one of the key contributions the organization can make to reduce the global burden of disease. World Stroke Day provides an annual high point and an opportunity for our members to come together and speak with one voice to raise public awareness and drive individual and political action on stroke.

WSO members and partners will be aware that this year, our World Stroke Day campaign was focused on raising public awareness of the key signs of stroke and the need to save #Precioustime. We know that when it comes to stroke time lost is brain lost and that the opportunities to provide treatments that can vastly improve individual recovery rely on swift recognition of stroke and action. While decision-makers and healthcare providers can take action to improve capacity to provide treatments such as thrombolysis and thrombectomy, without public awareness and swift action the impact of these efforts will be reduced.

WSO members were supported in the campaign with the provision of a toolkit that consisted of campaign videos, an interactive social media post builder, on online stroke spotting game which were hosted on www.worldstrokecampaign.org. Globally WSO delivered global social media promotion campaigns, engaged with online influencers to share our message and distributed a press release highlighting the global implementation gap in stroke care and announcing the launch of the WSO Stroke Centre Certification program in India.

A full evaluation of the campaign has been conducted and will be used to guide the development of World Stroke Day public awareness campaigns in future as well as to inform our campaign strategies around stroke prevention and life after stroke.

Headline campaign data

Total potential audience = 3.1bn
Hashtag reach #Precioustime = 301m
Hashtag reach #worldstrokeday = 1.95m
New website users 150K

Key learning and recommendations for 2023

Continue to use #Precioustime hashtag to support ongoing stroke symptom awareness campaign activity.
Human stories resonated in the campaign both through the influencer content and the wider conversation. Engage earlier in the campaign to identify influencers with stories to tell. Drive this through the year.
Review worldstrokecampaign.org to build clear pathways for visitors to access information they are seeking and that align more closely to audiences for social media promotion.
Extend digital and social paid promotion to grow audience prior to World Stroke Day, target and engage the right audience and build visibility for World Stroke Day.

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